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Shake off That Crab That’s Pulling You Back into Barrel!

In Stress Management by Alexandra Mitchell

HANG ONLY WITH PEOPLE WHO LIFT YOU UP! I’ve lived in Hawaii for more than nine years, and I’ve traveled to Europe, the Middle East as well as around the U.S.  I really love talking to people of other backgrounds and cultures, having new experiences and tasting yummy new food!  Among the many things I’ve learned across cultures and countries …

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Are you a Secure or Insecure Entrepreneur?

In Stress Management, Uncategorized by Alexandra Mitchell

When I was in my late 20s, a lot of my friends dreamed about becoming an entrepreneur or business owner. They talked about the freedom of setting their own hours; of leaving behind uninspiring supervisors and back-stabby colleagues; of telling others what to do and how do it just right; and, ultimately, having complete autonomy in all decision-making. Me? I …

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 What Does Your Business Say Without Your Saying a Word?  

In Branding by Alexandra Mitchell

When I was in high school it took me awhile to understand the difference between “Me” and “My Persona.” Teachers labored explaining that my persona was the “me” that I projected to the world – smart, funny, adventurous, creative – not the me that brushed my teeth twice-a- day. What’s your business’s persona, aka its “Brand?” What does your company …

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Your Customers Are #1 with You…But Are You #1 with Them?

In Customers by Alexandra Mitchell

Three weeks ago my husband and I took our four-legged babies to the veterinarian for an annual check up. They were examined, got their nails clipped and their shots – the usual. The next day (which was a Saturday), the vet’s office called to make sure that the kitties were fine and not listless or lethargic because of the shots. …

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Get Blogging and Get Business!

In Blogging by Alexandra Mitchell

In previous newsletters we’ve mentioned the importance of blogging; we’ve quoted industry facts about the number of internet users that trust information they read on blogs (81%*), and the number of people more likely to be influenced to make a purchase from reading a blog versus a magazine (63%*). But many business owners STILL aren’t blogging. We understand that to …