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 What Does Your Business Say Without Your Saying a Word?  

In Branding by Alexandra Mitchell

When I was in high school it took me awhile to understand the difference between “Me” and “My Persona.” Teachers labored explaining that my persona was the “me” that I projected to the world – smart, funny, adventurous, creative – not the me that brushed my teeth twice-a- day. What’s your business’s persona, aka its “Brand?” What does your company …

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Your Customers Are #1 with You…But Are You #1 with Them?

In Customers by Alexandra Mitchell

Three weeks ago my husband and I took our four-legged babies to the veterinarian for an annual check up. They were examined, got their nails clipped and their shots – the usual. The next day (which was a Saturday), the vet’s office called to make sure that the kitties were fine and not listless or lethargic because of the shots. …

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Get Blogging and Get Business!

In Blogging by Alexandra Mitchell

In previous newsletters we’ve mentioned the importance of blogging; we’ve quoted industry facts about the number of internet users that trust information they read on blogs (81%*), and the number of people more likely to be influenced to make a purchase from reading a blog versus a magazine (63%*). But many business owners STILL aren’t blogging. We understand that to …